Carbon6 Blog

In this article, we'll cover everything you need to know to add a Facebook retargeting pixel to your Amazon products. There’s no question Amazon is an amazing platform for selling your products....

Attribution models are like a payroll engine 💰 - they know who and how much money (or credit) to assign to each person (or user touchpoint) in a set period of time.If you think about a recent tool you discovered and started using for work, you likely spent a bit of time doing any combination of the following: researching them on Google, visiting their social media accounts on Facebook and Instagram, signing up for a demo or consultation, and/or browsing reviews about them from sites like G2 and Capterra....

The marketing funnel has been around since, well, the first companies in the business of acquiring customers have been established 😁. It's purely a fancy marketing name for the process of how people become customers and how you drive growth...

If you’re any type of B2B or B2C business, you probably have competitors - and we've all heard that a little competition is healthy (and can even lead to positive innovation!) 💥.

Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent 🔥.

Facebook Video Ads continue to grow in two directions if we were to look at a growth chart: up and to the right, just like a hockey stick...

If you're a B2B marketer, you might be wondering - is Instagram actually effective for B2B Marketing when it comes to lead generation and conversions?

Measuring Marketing ROI and understanding B2B marketing benchmarks are some of the biggest challenges we've heard from marketers looking to setup marketing goals and optimize budgets.